No one creates a website to provide general information, spend thousands free of cost. However, we can understand the concern about the same. Some of the websites even do this work, but the way of getting a return is completely different. For instance, when one is running any digital marketing campaign, the primary focus is on generating leads.
Thus, the custom landing pages are the key elements to convert a visitor into a lead. It is generally to increase the conversions from the traffic deriving into the website. The digitalization and marketing campaigns make it mandatory to prepare a custom landing page for increasing conversions. This must be time-consuming? No worries. The software and plugins are there to help one create a customized landing page.
For instance, we are analyzing two tools in this article that are generally used for creating professional and user-driven landing pages. Unbounce Vs Instapage – Which Landing page builder is the best?
Unbounce Vs Instapage – Which Landing page builder is the best?
When it comes to tools, we mostly prefer to choose the tool that is affordable and worthy in every aspect of its features, pricing. Thus, we are making a quick comparison between Unbounce and Instapage using the three elements;
- Core Features
User-friendliness – 1
If we focus on the differences between Unbounce and Instapage, then Unbounce offers industry-based solutions to the agencies. Whereas Instapage offers channel-based solutions to its clients.
In contrast, we have found that Unbounce is an advanced tool that might be quite tough for beginners. Thus, if you are a beginner prefer going with the Instapage.
Core Features – 2
You might get confused by the appearance of most of the landing page builders as it seems simple. Thus, it is not possible to know about the core features of the landing page builders. We cannot just read a book by its appearance.
For instance, Unbounce Vs Instapage – both landing page builders comparisons have something in common. This is evident in the core features.
- Multiple templates to choose from.
- WordPress Integration.
- CRM and Analytics integration.
- Keyword Inclusions.
- Custom HTML.
If we wrap it up, Instapage offers a more detailed report along with heatmap integration whereas Unbounce only provides the basic reports.
Additionally, the Unbounce page builder is more customizable compared to the Instapage landing page builder.
Pricing – 3
Pricing of any tool is considered the most while choosing it for designing any landing page. When it comes to pricing the Unbounce is more premium and comparatively higher in cost.
It does offer the 14-Day trial and after that the three-month plan continuously;
- Launch – $80
- Optimize – $120
- Accelerate – $200
- Scale – $300
Whereas the Instapage has also 14-Day trial period and after that the price as follows;
- Optimizing – $149 for annual pricing
- Converting – custom offer
You may also like to read, Three Elements of Landing Pages that Converts
Wrapping it up
The comparison of both Unbounce and Instapage already took place in this article. The comparison consists of important points that are often needed to know before any tool selection for the website.
To sum it up, Unbounce is the best choice so far when it comes to choosing an advanced landing page builder. But, if the budget is low and one is a beginner in creating the landing pages? Then, consider choosing the Instapage for the startup.