You must come across this article looking for detailed information about the importance of colour on the website. Do you know that most people generally get attracted to the theme and colour of the websites? Colour is a massive aspect of branding and business websites. For example, you must have noticed that every restaurant or food outlet uses red and yellow in its logo.
It is because ‘Red.’ and ‘Yellow.’ encourages hunger and friendliness to the customers. The same reason Subway intends to choose the green colour as it encourages freshness in their menu. You now have an idea about the importance of colour on the website.
However, the primary question is ‘How to choose a colour for your website?.’ Thus, we will be adding enough information to this article to support your search. Let’s have a look at the further information below.
Why Website Colours are Important?
As we had mentioned earlier in the introduction, the colours trigger the sentiments and emotions on sight. For instance, there is a lot of colour psychology behind the importance of colours in a website.
You might have the thinking that colour makes no importance and sense to you. But, it generally does. Most people get attracted by the design of the colour theme on a website. 85% of people claimed that colour plays a major role and influences what they buy.
If we take an example, then some companies have played with their call to action buttons. As a result, they have seen a huge improvement in the CTR. The web design is also a part of the excellent SEO Tips.
How to Choose a Colour For Your Website?
We are again back to the primary question ‘How to choose a colour for your website?.’ You now know the importance of colour schemes on the website. Thus, let’s have a look at the process and information for choosing a colour for your website.
Choose a Primary Colour – 1
The best way to decide or choose a primary colour for your website is to know more about the product or service you are offering on your website. You only have to know more about the product or service you are promoting on your website.
It is quite simple to decide on a primary colour for your website.
Choose an additional colour – 2
You now have chosen the primary colour for your website. You can now choose an additional colour that will support the primary colour of your website. This will help to contrast the colour.
Choose a background colour – 3
Your background colour matters a lot. You cannot just rely on the primary colour option. Your primary colour depends on the background colour theme you will choose for your website. Thus, choose it selectively.
Choose a Typeface Colour – 4
The final stop for choosing a colour for your website is by choosing a Typeface colour. You should choose the colour font that will attract the eyes. For instance, Black and White are the most common Typeface colours that people generally prefer.
Here we come at the end. We know that colour is a massive aspect of branding and business websites. It is often essential to choose the best colour for your website as it enhances the brand and activates emotions.
Thus, we have added this article to provide complete information on the topic ‘How to choose a colour for your website?.’ We have added everything that one needs to know. If there is anything else? You can ask us in the comments section.