Landing pages are central to marketing platforms. You cannot expect a better return rate without making use of landing pages properly. For instance, landing pages allow you to target specific customers with particular problems and particular solutions to them. However, it is not easy to determine the landing pages. Most people get confused with it.
It is because users “land.” on many pages. You cannot just determine the difference between a landing page and a normal page. A landing page is something that is entirely dedicated to a particular customer and the thing one is looking for. However, one cannot simply design a page that converts.
You need to know about the elements of landing pages that convert. Thus, we are adding this article over here to provide enough information to people. Let’s have a look at the details.
Three Elements of Landing Pages –
A landing page is not a normal page that can be created using some information only. Your web design and the landing page design matter a lot. It comes to importance when you want to convert your visitor.
Anyhow, let’s have a look at those essential elements of landing pages.
Single Call to Action Button – 1
Your potential visitors know how to purchase the stuff. Thus, to make them a customer, one needs to use a single call to action button that should not confuse them.
For example, if they are signing up for any free trial service then consider using a single call to action button to make the process easier for them. You cannot just expect them to click on different call-to-action buttons at once. It might irritate them and you might lose one of the potential customers.
Thus, a single call to action button is often considered as the element of landing pages.
Keep Forms Simple – 2
Your landing page needs potential customer information to collect their data as it would be helpful to send any future offers to them. Thus, keeping the forms simple will help you a lot in this case.
Mostly, people do not want to fill in hectic information in the form alone. Thus, keeping it simple by adding the name, phone number, email id fields would be enough to collect their data.
Your landing page is not often used to convert your visitor to the customer, but can also be used to collect the customer data.
Center your content & focus on user experience – 3
Along with all other elements of landing pages that we have added above, you need to focus more on content and user experience than anything. Your content matters a lot. You can always center your content by adding enough information about the thing you are promoting.
However, not adding longer information is still apart. You need to focus on user experience while focusing on content as it comes under the list of three best principles that helps in good web design.
Here we come at the end. Your search might end here if you were looking for the landing page elements that help in converting a visitor to a potential customer. Thus, you are in the right place. You will find every piece of information that one needs to know about the elements of landing pages that convert.
We hope this article helps. If there is anything else to ask? You can always ask us in the comments section without any hesitation.